About SMIQUE
Built by a Raver, for Ravers.
What’s up, I’m Mickey, the founder of SMIQUE.
I’ve been raving since 2018, when I went to my first festival, Get Freaky here in Utah.
I had no idea at the time how big of a part of my life this community would become.
Since then, I’ve made some memories.
2x Bass Canyon
6x Das Energi
4x EDC Las Vegas
3x Lost Lands
2x Thunderdome
3x Ultra
1x Electric Forest
1x Hard Summer
1x Escape Halloween
1x VOYDOME
1x Rolling Loud
I’m a basshead through and through.
Subtronics is my all-time favorite DJ, and if you ask me for my favorite set ever, I’m picking Subtronics b2b John Summit at EDC 2023 without hesitation.
But SMIQUE actually started because of something my friends already knew about me.
I Was Always That Guy at the Festival.
You know the friend.
Someone’s phone is dying?
I’ve got a power bank.
Someone forgot something?
Check my CamelBak.
Someone needs some random festival essential six hours into the night?
There was a pretty good chance I packed it.
I’ve always hated being at a festival and realizing I forgot something that could've made the experience 10x better.
Eventually, that gave me an idea:
What if I built a store around the stuff ravers actually want to have with them?
Not random festival junk with a rave label slapped on it.
Products I would genuinely pack in my own bag.
And that became SMIQUE.
Festival Gear That Actually Earns Its Spot in Your Bag.
Every product I bring to SMIQUE starts with a pretty simple question:
“Would I actually want this with me at a festival?”
That’s why you'll find things like handheld fans that double as power banks for brutally hot festival days.
Electronic hand warmers that double as power banks when the temperature drops at night.
Rave charms you can clip onto your bag to make your festival setup feel like yours.
And we're just getting started.
I’m constantly looking for the next product that solves one of those tiny festival problems you don't think about until you're already inside the gates.
If it makes the experience easier, more comfortable, more fun, or just looks sick hanging off your bag, I want to find it.
SMIQUE Is Part of the Community.
This isn't a brand I built from the outside looking in.
I still go to festivals.
I still lose my mind when Subtronics comes on.
I still hunt down underground DJs and smaller artists I've never heard before.
I still love finding someone with an insane fit or great vibe.
And I genuinely love talking to other ravers in my DMs.
So if you ever have an idea for something SMIQUE should make, a product you wish existed, an underground DJ I need to hear, or you just want to talk festivals...
DM me. Seriously.
Because my goal isn't to build some giant faceless festival store.
I want SMIQUE to become a brand the rave community feels like they're a part of.
Built inside the scene.
Inspired by the people in it.
And designed to make the next festival just a little bit better.
See you in the crowd. 🫶
— Mickey
Founder, SMIQUE